PPC specialist

Key Job Functions:

A PPC Specialist manages digital campaigns including the strategy, design, implementation, SEO, and analysis of ad performance.
Some of the main roles of a PPC Specialist include:

Keyword research: Understanding how people search for any product or service. You have to keep up with trends, constantly research and test your keyword choices, and be ready to change them when you do not see results.

Landing page design: Perfecting landing pages.

Trend watching: This alone can prove to be a full-time job. SEO trends and understanding how to outsmart Google Algorythms will keep you busy when you are not mastering your campaigns. You will need an intimate relationship with consumers, so you understand what they will respond to and also what technology is driving them each day. You have to know all of this, along with societal trends, to keep on top of your keywords and landing page designs.

• Constantly monitoring 100s of events/attractions-related products.

• Monitoring conversion statistics in real time. 

• Managing Adwords - Adwords Certified 

• Reviewing GA Analytics in real time

• Closely monitoring operations team for new products

Desirable skills:

- Events related digital advertising experience.
- Experience in marketing in different regions such as Asia, Mena, Europe, Russia, USA.
- Arabic language.
- Extensive experience in running ads in all social platforms.
- Extensive experience in google analytics.
- Ability to set up automations.


Technical Expertise:

- Understanding HTML and JavaScript, deciphering, tracking, and retargeting codes, or the proper use of tags. You also have to understand technology from a user standpoint to keep up with the latest trends for browsers, devices, and so on.